Why I wrote this book.
I wrote this book because I have a deep desire to create a sustainable cannabis industry comprised of resourceful leaders who focus on creativity, community, and the pursuit of financial freedom through following their passion for cannabis. There are so many opportunities in this space but, due to the lack of reliable information, many are reluctant to enter the industry in fear of what they think in their mind is the worst thing that could happen: losing it all due to prohibition.
Personally, I think prohibition can be seen as an opportunity in many ways. Number one, prohibition serves as a barrier to entry as it will keep people from entering the space. Hence, your competition pool will not be as vast as it could be if federal prohibition was not a thing. Number two, it serves as an opportunity for social justice reform and advocacy. By investing in the industry and spending your energy in seeing it through, you contribute to the bigger picture, which is sharing the message that the cannabis plant is good and beneficial. Not to mention, it can help a lot of people with wellness, and our environment with eco-friendly and sustainable practices within industries that are the backbone of society (healthcare, paper, plastic, cultivation, biofuels, waste management, and many more).
This book is for individuals looking to contribute to the space from a genuine place but also wanting to make money. If I can do it, anyone can. The secret sauce is to wake up every day with a plan to make every minute count. If there’s one thing I want people to get out of reading this book it is to start looking within, then connect with how the cannabis plant helped you, identify your strengths, identify problems within the industry that your strengths can provide solutions to, devise a plan to propagate your solution, find ways to optimize and automize the solution based on feedback and experience, then collect the checks. Putting it that way sounds easy, but it’s far from it. For that reason, there’s a chapter called Relentless Resilience. In that chapter, I cover the challenges but also go over why it is worth it in the end. In addition, I let you know that you don’t have to do it alone. I can help! And I am willing to help because a sustainable and healthy industry means everybody wins and that’s what I am about: win-win or no deal.
That being said, we can change the world with cannabis and hemp and make money while we are at it. When you join the cannabis community, you gain a family. The community is about sharing the plant and sharing information about medicine, entrepreneurship, science, and creativity. The community is as diverse as the world and you don’t have to sell cannabis to be a part of it. There are many ways to get engaged in the industry, elevate it, and contribute to financial sustainability, advocacy, and social justice. This book helps people identify these areas and match them to the reader’s objectives. Alignment is a big deal to me. Therefore, making sure beliefs, goals, and resources are all in alignment with action is key to a successful canna-preneurship journey. I have witnessed many businesses come and go, I have seen many entrepreneurs win and lose, I have seen legislation that helps and legislation that makes things tougher, but the one thing that remains consistent besides change is the resiliency of the canna-preneurs who are in it for the long run. This level of creative business acumen is not talked about enough in the media, as mainstream media mostly focuses on controversial headlines about the industry’s billion sales numbers, consumption rates, DEA involvement, fraud, or medical related stories. They barely focus on the backbone of the industry: the people pushing the industry forward. My personal agenda, business ventures, and this book are meant to empower the change I want to see in the cannabis space.